Samsung World Headquarters / Seoul, Korea

Graphic designer for exhibitions, media design direction, data visualization and programming.

Gold Winner, Best Corporate Permanent Installation / 2009 Event Design Awards, Event Design Magazine

Completed at Ralph Appelbaum Associates.

Samsung d’light is the public product showcase for Samsung Electronics in its relocated world headquarters in the dynamic neighborhood of Seocho-gong, Seoul. The 29,000 sf, three-level environment was conceived as an experience where visitors are continuously creating graphic and media content through their interaction with Samsung products. Opened 2008.